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December 2017 Archives

What should you know about trademark dilution?

Business owners in California like you take your line of work very seriously, and reasonably so. When every little thing from your brand name to your choice of advertisement can impact your bottom line, managing your trademarks well can be a sink or swim situation.

Do you need a patent?

If you are an inventor or someone with big ideas, you may have looked into getting a patent, like many other inventors in California. It is important to carefully consider whether a patent is really needed. Once your product hits the market, it may be too late to get a patent and the protection that comes with it. However, in some cases, a patent may end up being a waste of money.

What are the ways trade secrets can be revealed?

If you have a Californian business that has a trade secret, then you understand the importance of keeping it a secret. Once it is revealed, you no longer have the trade secret protection. It requires a lot of work to keep a secret as big as a business idea. While it can be done, there are many ways the secret could be revealed. 

4 ways to avoid a lawsuit over pictures in your blog

For many years, blogging has been a way for people to share their views, tell news stories and be heard by countless others. Some bloggers have found great success with their blogs. Writing in your blog may be a hobby for you, or you might have a respectable following and are making a living at it. One thing that connects you and other bloggers in California and elsewhere is the media you include in your posts to make them interesting. However, at Millstone, Peterson & Watts, LLP, we understand that your blog could land in legal hot water if you include copyrighted content without permission.

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Millstone, Peterson & Watts, LLP
2267 Lava Ridge Court, Suite 210
Roseville, CA 95661

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